What customers will see at the entrance (Photo: Finnair)
Finnair unveils new Business and Premium Economy Class

Customers flying long-haul stand to benefit the most from the refreshed cabin

Finnair has unveiled a brand new long-haul offering as part of a 200 million Euro investment in creating the ultimate customer experience at a press conference in Helsinki on February 10.

The new cabin will be fitted on all Finnair long-haul Airbus A330 and A350 aircraft over the next two years, featuring a brand new Business class and Premium Economy cabin while refreshing the Economy class, paired with renewed service concept.

Selected Finnair long-haul routes will be getting the new cabins from spring 2022. Details of the routes will be announced at the sales from March 1, 2022.

“Our investment to enhance the long-haul customer experience demonstrate the continuing commitment of the whole Finnair team to deliver a premium experience in every cabin of our aircraft”

Finnair CEO, Topi Manner

Customers entering each cabin class will be greeted by a stylish entry area and a refreshment bar, creating a striking impression.

The new cabin class colour palette and design will follow closely Finnair’s refreshed non-Schengen lounges at Helsinki which features Nordic design language and the warm, dark, comforting colour scheme.

To complement the warm and inviting premium experience onboard, Finnish design house Marimekko has designed a new collection of unique textiles, including a duvet and pillows for the Business class, and a neck pillow and a woven blanket for the Premium Economy, with Maija Isola’s iconic designs.

All meals will be served on new chinawares designed by Finnish house design Littala, with the Kuulas dining collection, which includes plates, bowls, cups, tumblers, wine glasses, and cutlery being designed by Finland’s best-known contemporary designer Harri Koskinen, inspired by contemporary home environment.

Business Class

Finnair’s new Business Class (Photo: Finnair)

Developed in close collaboration with Collins Aerospace, the all-new Business class features a fixed 3D curved shell space to allow customers to adopt a wide variety of sitting and sleeping positions, making it their own space while flying long-haul.

Finnair chose the Collins Aerospace AirLoungeTM seat, which it says is not a traditional aircraft seat but takes inspiration from lounge furniture. The seat, originally conceived by PriestmanGoode of London, was further developed by Collins Aerospace, with the customization and final design execution by Finnair and its appointed design partner, Tangerine.

Customers can sit at different angles, rest their feet on the ottoman or use the infill panel to create a large flat surface while the high cocoon-like shell of the seat offers privacy, while the divider between central seats can be lowered when travelling with a companion.

Each seat is equipped with a large 18-inch screen and connectivity such as USB-A, USB-C, PC power, and wireless mobile charging while ample storage is available to store personal items, laptops and pillows, and blankets.

Its flexible table can be used to dine, read, or work.

A customised lamp doubles as a reading light while a “Do Not Disturb” light is included for total privacy which will complement the new cabin mood lighting designed in partnership with Jetlite to combat jet fatigue.

When the cabin is dimmed for sleep, the cabin light will mimic the Northern lights, inspired by Nordic nature.

A renewed meal and beverage offerings include up to six-course meal in modern bistro-style and another lighter meal.

“We wanted to rethink business class and create more of a residential environment, emulating the comfort you would expect at home…”

Finnair’s Customer Experience team, David Kondo

“Both the seat and the whole Business class experience is centered around customer comfort, space, and choice, and is the culmination of our design ethos which will appear throughout our long-haul aircraft to redefine modern premium travel”

Finnair CCO, Ole Orvér

Premium Economy

Finnair’s new Premium Economy (Photo: Finnair)

It will be the first time that Finnair will be installing Premium Economy class onboard its long-haul aircraft.

Manufactured by HAECO, its “VectorTM Premium” seat, heavily customised to Finnair’s specification and designed in partnership with Tangerine, provides 50 percent more space than Economy class and has been optimized for comfort and ergonomics, featuring an 8” recline with a waterfall leg rest, memory foam cushions, and a 6-way headrest.

The seat also features a large and sturdy single-leaf table for work and dining, along with individual reading lights. Connectivity includes PC power, USB-A ports, and a 13-inch screen.

Customers can enjoy two meals services, with a three-course meal and a light meal service just before landing.

“… We are confident our new Premium Economy travel class with its comfortable seats and more space will prove very popular with customers looking for an upgraded experience from Economy”

Finnair CCO, Ole Orvér

Economy Class

Finnair’s new Economy Class (Photo: Finnair)

All A330 and three A350 aircraft will receive new Economy class seats which are lighter and a larger In-Flight Entertainment with updated user interface and improved connectivity while 16 of its A350 will receive new seat covers and updated user interface to align with the designs of the new Business class and Premium Economy class.

All Finnair’s long-haul aircraft are equipped with internet connectivity.

Finnair plans to serve nearly 100 destinations in summer 2022, with new long-haul routes to Busan in South Korea, Tokyo Haneda in Japan, and Dallas and Seattle in the United States.

You can view the full walkthrough video of the new cabin offering by Finnair below:

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